Prima Multi Usaha Indonesia

PT Prima Multi Usaha Indonesia Tbk is an Indonesian company operating in the consumer cyclicals sector, specifically in the telecommunications wholesale trading and management consulting subsector. The company was founded in 1998 and is headquartered in Cirebon, West Java. The company operates through three business segments: Telecommunication Services, Food and Beverages, and Care Products. Its core business involves the distribution of XL Axiata products, including starter packs, data vouchers, reload vouchers, and fiber internet, as well as the sale of mobile phone accessories under the PHILIPS and VDENMENV brands. The company was listed on the Indonesia Stock Exchange Development Board in July 2025 with the ticker symbol PMUI. PT Prima Multi Usaha Indonesia Tbk also has subsidiary entities involved in the distribution of FMCG products, including PT Graha Prima Mentari Tbk.